Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
Does your content resonate with your buyers? In this eBook, you’ll learn the 5 vital classes of content, with real examples of each, as well as: … Read More
Bring up “content inventory”, “content audit” or “content matrix” with content marketers and be prepared for passion, disagreement and debate. … Read More
Successful marketing of any kind, whether content marketing, search marketing, account-based marketing, etc, all has one thing in common; success requires knowing your buyers. … Read More
In our post, The 11 Key Components of a First-Class Content Brief, we define the key components your content brief should have in order to guide the strategic planning, production, and use of content assets. But what does a detailed, buyer-centric … Read More
Words to live by: be remarkable or fail. Stellar content planning demands more than a steady stream of excellent ideas. Successful content marketing is based on the foundation of a structured, collaborative, and scalable content operation. Scaling excellence can be hard. … Read More
Your brand is unique. So are your audiences, and so are their journeys discovering you, engaging with your assets, and becoming your customer. Your content should appeal to specific groups of your audience while also being able to scale up … Read More
Content marketing, when done well, is an incredibly powerful tactic to boost brand awareness and drive revenue. … Read More
Acquiring leads is only the beginning. To turn those leads into actual sales opportunities, marketers must align their content to buyer needs, processes, and preferences at each stage of their buying journey. … Read More
Whether you’re shopping online, looking for a movie to go see, or thinking about trying out a new restaurant, you likely almost always do one thing before taking the plunge: read reviews. Why? Because you trust real-life testimonials more than … Read More
In our post, The 11 Key Components of a First-Class Content Brief, we share what your content brief should include so that it can guide the efficient and strategic planning and production of content assets. But before you even begin … Read More