Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a “very important investment” for the next three years. … Read More
Have you noticed B2B marketers now face a trio of overlapping models when considering what messaging to deliver? … Read More
With an average of 5.4 decision-makers in the typical B2B Buying Journey, researching each Buyer’s roles, needs, activities and preferences can be a daunting task — but it doesn’t have to be! The following are common pitfalls and tried and tested … Read More
Are you considering building Buyer Personas and Journey Maps? If yes, chances are you have questions about: How to get started How to organize your research How much work is involved The best practices for Buyer Personas, Journey Maps and conducting … Read More
ABM is undoubtedly a hot topic right now, and it’s here to stay. As marketers and sales leaders, we all can agree that understanding how our buyers collaborate within an account is key to creating meaningful strategies. With the influx of … Read More
View full graphic What a week in Nashville! SiriusDecision Summit 2016 delivered as billed: new frameworks and best practices, compelling case studies, great connections and overall a fantastic assemblage of sales and marketing leaders working to advance their practices. … Read More
The “messy middle” of the marketing funnel is arguably the most problematic stage of lead generation for companies focused on target account selling in B2B markets. … Read More
Your brand is unique. So are your audiences, and so are their journeys discovering you, engaging with your assets, and becoming your customer. Your content should appeal to specific groups of your audience while also being able to scale up … Read More
Acquiring leads is only the beginning. To turn those leads into actual sales opportunities, marketers must align their content to buyer needs, processes, and preferences at each stage of their buying journey. … Read More
For B2B companies, their internal sales cycle is a reflection of their customers’ buying journey. This buyer’s journey involves multiple people within an organization (or account) vs. a single person. … Read More