Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
As a marketer, you’re probably pretty familiar with the “oh no, it’s already time again to come up with new content ideas” feeling. But it doesn’t have to be this way! By building rich persona profiles, you can gain a … Read More
As a marketer, you know that one of the toughest things about your job is coming up with ideas to create content – let alone come up with content ideas that you confidently know will be valuable to your organization … Read More
In our post, Building Buyer Persona Profiles: 3 Key Components, we highlight the most critical step in building buyer personas – interviewing your customers. Customers will give you the best insights for your buyer personas. Interviewing sales and client services, as … Read More
DemandGen Report recently wrote an article, B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting, highlighting how marketers are beginning to develop more detailed buyer personas in order to gain deeper insights into their target audiences. These deeper insights … Read More
The B2B buyer’s journey has changed. Today, buyers have much greater access to information, read an abundance of content, are active in social networks, are always connected, and are more educated than ever before. So how does this affect the … Read More
As a B2B marketer, you’ve already heard all about how personalization increases engagement and conversions. And it’s true – providing buyers with content relevant to their specific needs and buying stage can take your marketing efforts to a whole new … Read More
B2B buyers want content that addresses their needs. It sounds so simple when we say it like that, but as marketers we know it’s not. Buyer needs are complex and varied. In fact, marketers state that their biggest challenge is … Read More
What’s the biggest mistake that you think B2B marketers make when it comes to content marketing? “They don’t get to know their customers well enough.” –Laura Ramos, Forrester … Read More